TIKTOK USERS, STATS, DATA & TRENDS

TIKTOK USERS, STATS, DATA & TRENDS

Essential TikTok statistics and trends for 2023

In September 2021, TikTok announced that it had 1 billion global monthly active users,(a) placing it 6th in our ranking of the world’s most ‘active’ social media platforms.(b)

Meanwhile, data published in the company’s self-service advertising tools show that marketers could reach 1.092 billion users aged 18 and above* on TikTok in April 2023.(c)

What’s more, data published in the company’s self-service advertising tools shows that TikTok’s potential advertising reach has grown steadily over the past three months.(c)

The total number of users that marketers can reach with ads on TikTok increased by roughly 41 million (+3.9%) in the three months leading up to April 2023.(c)

These latest figures indicate that marketers can reach roughly 13.6% of all the people on Earth using ads on TikTok today.(d)

However, because the company only publishes advertising audience data for users aged 18 and above*, TikTok’s actual audience reach rate will likely be higher than these figures suggest.(b)

*Note: TikTok’s self-service advertising tools allow marketers to target adverts to users aged 13 and above, but the company’s tools do not publish any advertising audience data for users below the age of 18.

Digging deeper

Want the full story? Scroll down to find all the latest data, insights, and trends you need to understand TikTok use all over the world, including:

The number of TikTok users around the world

How quickly TikTok is growing

TikTok’s top countries

TikTok users by world region

TikTok’s audience demographics

Towards the bottom of this page, you’ll also find a complete report on TikTok’s audience around the world.

You can also learn how TikTok compares to other social media platforms on our social media overview page.

Important notes

Unless stated otherwise, all figures are based on Kepios analysis of data sourced directly from TikTok’s own tools and resources, and ByteDance statements regarding TikTok. You’ll find details of individual data sources listed at the bottom of this article.

We update this page on a regular basis, so if you’d like to link to a specific figure (which may change in future updates), you might prefer to link to one of our individual Global Digital Reports instead.

How many TikTok users are there in 2023?

TikTok is one of the world’s top social platforms, but just how many people use TikTok today?

Data published in a recent company blog post shows that TikTok had a total of 1 billion monthly active users around the world in September 2021.(a)

Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 1.092 billion users aged 18 and above on TikTok in early April 2023.(c)

Note that the difference between these two numbers is primarily due to the fact that the company’s self-service advertising tools only report advertising audience data for users aged 18 and above in a selection of countries around the world, whereas the company allows people aged 13 and above to use its platform.

The company’s latest advertising audience figures suggest that 19.4% of all people aged 18 and above around the world use TikTok today.(d)

However, if we remove the people in this age group who live in China (where ByteDance offers a separate app – ‘Douyin’ – in place of TikTok) and India (where TikTok is still blocked), the platform’s addressable advertising reach rate increases to 31.2%.(d)

Which countries have the most TikTok users in 2023?

Based on the advertising audience reach numbers published in TikTok’s self-service tools in April 2023,(c) the latest data show that:

  1. The United States of America has 116.5 million active TikTok users aged 18 and above
  2. Indonesia has 113.0 million active TikTok users aged 18 and above
  3. Brazil has 84.1 million active TikTok users aged 18 and above
  4. Mexico has 62.4 million active TikTok users aged 18 and above
  5. The Russian Federation has 51.2 million active TikTok users aged 18 and above
  6. Vietnam has 50.6 million active TikTok users aged 18 and above
  7. The Philippines has 41.4 million active TikTok users aged 18 and above
  8. Thailand has 41.1 million active TikTok users aged 18 and above
  9. Turkey has 31.0 million active TikTok users aged 18 and above
  10. Saudi Arabia has 28.4 million active TikTok users aged 18 and above

Note: the figures shown above are based on TikTok’s potential advertising reach for users aged 18 and above, and this list may not correlate with the platform’s total number of daily or monthly active users. TikTok’s self-service advertising tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. TikTok’s self-service advertising tools only publish data for a limited selection of countries, and it’s possible that some countries not included in the list above have more active users than the countries shown here. Rounding in the source data may mean that individual figures do not correlate with totals.

How many users does TikTok have in each world region in 2023?

The figures below are based on TikTok’s advertising audience data for April 2023.(c)

Note: our regions follow the United Nations Geoscheme. Click here to learn which countries belong to each region.

TikTok’s advertising reach in Northern America: 127.4 million users aged 18 and above

TikTok’s advertising reach in Central America: 62.4 million users aged 18 and above

TikTok’s advertising reach in Southern America: 165.3 million users aged 18 and above

TikTok’s advertising reach in Western Europe: 57.5 million users aged 18 and above

TikTok’s advertising reach in Northern Europe: 30.4 million users aged 18 and above

TikTok’s advertising reach in Southern Europe: 41.9 million users aged 18 and above

TikTok’s advertising reach in Eastern Europe: 93.0 million users aged 18 and above

TikTok’s advertising reach in Northern Africa: 34.7 million users aged 18 and above

TikTok’s advertising reach in Southern Africa: 12.8 million users aged 18 and above

TikTok’s advertising reach in Western Asia: 110.2 million users aged 18 and above

TikTok’s advertising reach in Central Asia: 11.1 million users aged 18 and above

TikTok’s advertising reach in Southern Asia: 27.5 million users aged 18 and above

TikTok’s advertising reach in Southeastern Asia: 276.1 million users aged 18 and above

TikTok’s advertising reach in Eastern Asia: 31.9 million users aged 18 and above

TikTok’s advertising reach in Oceania: 9.9 million users aged 18 and above

Notes: the figures shown above are based on TikTok’s potential advertising reach for users aged 18 and above, and may not correlate with the platform’s total number of daily or monthly active users. TikTok’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Rounding in the source data may mean that individual figures do not correlate with totals. Advisory: TikTok’s self-service advertising tools only publish data for a limited selection of countries, so data may not be available for all world regions. Data may also seem unusually low for some regions where TikTok’s tools do not publish data for all countries in that region.

What do TikTok’s audience demographics look like in 2023?

Based on TikTok’s advertising audience data* for April 2023:(c)

53.4% of TikTok’s global users are female

46.6% of TikTok’s global users are male

Want to know what TikTok demographics look like in your country? Check out our complete free report library.

*Notes: the figures above are based on TikTok’s potential advertising reach data, and may not correlate with the number of monthly active users. TikTok’s self-service advertising tools only report gender data for ‘female’ and ‘male’.

What’s the average age of TikTok’s users in 2023?

TikTok’s tools don’t offer a detailed breakdown of the platform’s advertising audience for all ages, so there’s no easy way to calculate the average age of TikTok’s active user base.

However, based on the latest available data, users aged 18 and above account for the largest share of TikTok’s advertising audience aged 18 and above.(c)

How many users does TikTok have in each age group in 2023?

Data published in the platform’s self-service advertising tools in April 2023 indicated that marketers could reach the following worldwide audiences using ads on TikTok:(c)

419.9 million users aged 18 to 24 (38.5% of TikTok’s ad audience aged 18 and above)

354.8 million users aged 25 to 34 (32.5% of TikTok’s ad audience aged 18 and above)

170.0 million users aged 35 to 44 (15.6% of TikTok’s ad audience aged 18 and above)

87.3 million users aged 45 to 54 (8.0% of TikTok’s ad audience aged 18 and above)

60.1 million users aged 55 and above (5.5% of TikTok’s ad audience aged 18 and above)

Notes: the figures shown above are based on TikTok’s potential advertising reach for users aged 18 and above, and may not correlate with the platform’s total number of daily or monthly active users. Rounding in source data may mean that individual figures do not correlate with totals. In particular, the share figures for each age group shown above may not equate to the sum of each gender’s share shown in the image below. Furthermore, due to anomalies in the source data, percentage totals for each age group shown in the list above may not match the sum of each age group by gender shown in the image below. TikTok’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations.

In-Depth TikTok Audience Report

The embed below contains our latest in-depth report exploring TikTok’s advertising audience around the world (click here if the embed isn’t showing or working properly).

This report contains global headlines, benchmarks, and overviews, as well as local data for all the countries and territories around the world for which TikTok’s self-service advertising tools currently publish advertising audience data.

How does TikTok compare with other platforms?

Want to compare these findings with similar data for other social media platforms?

Check out our data and trends for other top platforms via these links:

Facebook stats

YouTube stats

Instagram stats

Facebook Messenger stats

LinkedIn stats

Snapchat stats

Twitter stats

Pinterest stats

Data sources for stats on this page

(a) TikTok Newsroom blog post published on 27 Sep 2021.

(b) Kepios analysis (April 2023).

(c) Kepios analysis of data published in ByteDance’s advertising tools in April 2023.

(d) Kepios analysis of data published in ByteDance’s advertising tools in April 2023, compared with the latest population data published by the United Nations.

Any other data sources have been attributed directly within the article, next to the appropriate data point.

 

Vôlei em Paris 2024: programação completa e ingressos

Binance exits Cyprus to focus on larger EU market

No Maracanã, Flamengo contra Athletic

Ler mais